You lose potential customers

Studies show that if a page takes more than three seconds to load, over half of users will abandon it. Every extra second means fewer people sticking around long enough to see what you offer.

Search rankings take a hit

Google factors speed into its search algorithm. Slow load times mean lower visibility in search results, which makes it harder for potential customers to even find you in the first place.

Conversions drop dramatically

Even if people stay, a slow experience makes them less likely to complete actions like filling out a form, clicking “buy,” or requesting a quote. Frustration leads to lost revenue.

Your brand looks less trustworthy

First impressions matter. A sluggish experience communicates a lack of professionalism and reliability — even if your product or service is excellent.

Fixing speed often costs less than you think

Here’s the good news: speeding things up doesn’t usually require a full rebuild.

• Optimizing images
• Using better hosting
• Cleaning up unnecessary plugins
• Leveraging caching tools

These are small changes that make a big impact.

The Bottom Line

Slow load times silently eat away at your traffic, your conversions, and your reputation. Investing in performance is one of the simplest ways to boost both user experience and your bottom line.

Don’t let speed hold your business back.

Contact Witsend Supply Co. and let’s make your site faster, smoother, and ready to perform.